MG3 leads sales success for MG Motor
Posted on January 7, 2015 | By Editor | Leave a response
The iconic British brand grew sales by 361% following a highly successful launch of its new MG3 supermini, a major expansion of the dealer network and the addition of a new performance diesel powertrain in the MG6.
The record sales results provided the perfect end to MG’s 90th anniversary year after claiming victory as manufacturer’s champions in the Dunlop MSA British Touring Car Championship in October and winning gold at the London Design Awards for the MG Design Concept in December.
Sales of the MG6 grew with the addition of a new 259ft lbs, six-speed, performance diesel fitted with stop-start technology to achieve 129g CO2 that delivers £0 first year road tax. Voted by customers as the winner of Best Handling and sixth overall Best Car to Own in the 2014 Auto Express Driver Power Awards, the MG6 is already a favourite with MG owners for its drivability, affordability and exceptionally high levels of equipment included as standard. Now the MG6 is even more appealing as all specifications are available from just £15,455 to £19,995.
The MG3 supermini, priced from just £8,399 to £9,999, accounted for seventy seven per cent of MG sales in 2014. MG3 benefits from an ultra low 4E insurance group on all models and the top of the range 3Style model offering diamond cut alloy wheels, sports seats, body kit, Bluetooth, DAB audio, electronic hill hold, LED daytime running lights and six airbags, all for under £10,000. There are also over one million personalisation options, a flexible warranty up to 5 years or 100,000 miles, low cost fixed price servicing packages and PCP finance packages from £99 a month so you can Go Personal for the most affordable prices in the market.
To support the expansion in sales, the national dealer network grew significantly in 2014 with an additional 24 new dealers in locations across the UK including Glasgow, Newcastle, Leicester, Coventry, Bicester, Brecon, Norwich, West London, Swindon, Maidstone, Exeter, Falmouth and Newtownabbey and Bangor in Northern Ireland. Further new dealers are already in the process to be appointed in 2015.
The successful return of the MG brand to the UK and over 40 other global markets has been driven by the massive investment in UK design, engineering and assembly by MG’s parent company SAIC Motor. SAIC Motor entered the Global Fortune top 100 in 85th position in 2014, with 2013 yearly sales of 5.1 million and sales revenues of $92 billion.